A year or so ago, I sent the following to my students via email. I found it while cleaning the in-box and thought it might have some merit here.
...
We had this discussion in class yesterday... I asked how many people were aware of the new Gap logo and fracas that ensued. A few people had no idea what I was talking about... and I got concerned.
me: "Are on Facebook?"
them: "Sure, we are"
me: "...and no one posted a 'What!? New Gap logo?!' link?"
them: "No."
me: "Well, you need to find new friends!"
Laughter followed, but there was the underlying directive: "No, really... you need to find new friends."... Last week, it seemed every 7th post in my News Feed was something Gap-logo related and it dominated everything that was design-related in the list.