Inspiration for developing brands can come from the strangest places. I'm watching a scene from Iron Man 2 and am struck that this is an amazing lesson about the history, hopes, dreams, and limitations of brands.
Howard Stark breaks scene and faces the camera:
"Tony ... you're too young to understand this right now, so I thought I would put it on film for you. I built this for you — and some day you'll realize that it represents a whole lot more than people's inventions... it represents my life's work. This is the key to the future... I'm limited by the technology of my time — but one day, you'll figure this out. And when you do, you will change the world. What is and always will be my greatest creation... is you."
[As a dad... I'm not crying! You are!]