The fall of 2016 found Nature of Identity busting at the seams insofar as student count. A shift in the program meant that more students needed to take the class that semester than ever before and the seat count more than doubled.
At the same time, I had just made a major shift in the class by altering the flow and number of deliverables. The latter was great news as the change found 100% of the work the students were doing past week-1 finding its way directly into the final project in the final format — which meant no reformatting was necessary. Also, by separating the project into three smaller books (+ a website), it not only allowed for production throughout the semester, but the stack of books was a good bit more robust than a single book. It also gave more room to showcase process... as well as made the set more modular should they only want to show the process or the strategy during an interview. So, all good things... just a lot of change at once.
That said, we also had a record success rate at over 97% passing... which, for an advanced studio is quite good. Kudos go to the students who did absolutely fabulous work.
The basics of the class remain the same. We've added some exercises along the way and sharpened a few elements, but the idea that the students are looking deep into the heart of a brand to uncover what they're truly about is still a core element. This isn't a class about wingdings on coffee mugs and the students emerge ready to tackle some pretty high-level shiznit.
So, without pause, and in no particular order, let me throw some links your way: (I'll hot-link them soon... there's lots of cutting/pasting involved and there's just not enough coffee.)
Student: Emilie Garnier
Brand: Max Factor
Visual Strategy Guide: https://issuu.com/emiliegarnier/docs/visual_strategy_guide
Visual Development Guide: https://issuu.com/emiliegarnier/docs/visual_development_gutide
Visual Standards Guide: https://issuu.com/emiliegarnier/docs/visual_standards_guide
Website: http://www.mindbodysoul.xyz/
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Student: Raymond Monsada
Brand: Memorex
Visual Strategy Guide: https://issuu.com/raymondmonsada/docs/memorex_visual_strategy_guide_issuu
Visual Development Guide: https://issuu.com/raymondmonsada/docs/memorex_visual_development_guide_is
Visual Standards Guide: https://issuu.com/raymondmonsada/docs/memorex_visual_standards_guide_issu
Website: www.realisticmemories.com
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Student: Justin Lee
Brand: LIVESTRONG
Visual Strategy Guide: https://issuu.com/jystnlee/docs/book_1_-_visual_strategy_guide
Visual Development Guide: https://issuu.com/jystnlee/docs/book_2_-_visual_development
Visual Standards Guide: https://issuu.com/jystnlee/docs/book_3_-_visual_standards
Website: https://www.intotheimpossible.com
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Student: Anne Hellersmith
Brand: GSA (Girl Scouts)
Visual Strategy Guide: https://issuu.com/annehellersmith/docs/1_visual_strategy_guide_full_final_
Visual Development Guide: https://issuu.com/annehellersmith/docs/2_visual_development_guide_full_fin
Visual Standards Guide: https://issuu.com/annehellersmith/docs/visual_standards_guide_full_final_s
Website: http://www.womenstandingstrong.com/
—
Student: Vincent Tam
Brand: Boy Scouts of America
Visual Strategy Guide: https://issuu.com/wingsunn/docs/vtam_sp16_01_visualstandards_book
Visual Development Guide: https://issuu.com/wingsunn/docs/vtam_sp16_02_visualdevelopment_issu
Visual Standards Guide: https://issuu.com/wingsunn/docs/vtam_sp16_visualstandards__issuu
Website: www.scoutingtothemargins.org
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Student: Zhen Jimmy Li
Brand: DMC
Visual Strategy Guide: https://issuu.com/zhenjimmyli/docs/01_the_visual_strategy_guide_pages
Visual Development Guide: https://issuu.com/zhenjimmyli/docs/02_visual_development_guide_pages
Visual Standards Guidehttps://issuu.com/zhenjimmyli/docs/03_visual_standards_guide_pages
Website: http://www.inspire-innovation.biz
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Student: Ravit Ben Zion
Brand: PALM
Visual Strategy Guide: https://issuu.com/ravitbenzion/docs/visual_strategy_guide
Visual Development Guide: https://issuu.com/ravitbenzion/docs/the_visual_development_guide
Visual Standards Guide: https://issuu.com/ravitbenzion/docs/the_visual_standarts_guide
Future Guide: https://issuu.com/ravitbenzion/docs/palms_future_guide
Brand Website: http://www.yourfuturebusiness.info/
—
Student: Viola Spagnotto
Brand: TWA
Visual Strategy Guide: https://issuu.com/violaspagnotto/docs/01visual_strategy_guide
Visual Development Guide: https://issuu.com/violaspagnotto/docs/02visual_development_guide
Visual Standards Guide: https://issuu.com/violaspagnotto/docs/03visual_standards_guide
Visual Extensions guide: https://issuu.com/violaspagnotto/docs/04extensions_guide
Website: www.thewayofthefuture.net
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Student: Jazmine Diaz
Brand: Sassy
Visual Strategy Guide: https://issuu.com/jazminediaz/docs/issuu_sassy_book_1
Visual Development Guide: https://issuu.com/jazminediaz/docs/issuu_sassy_book_2
Visual Standards Manual: https://issuu.com/jazminediaz/docs/issuu_sassy_book_3
Website: www.GirlsWithSass.com
—
Student: Fang Ci ( Michelle)
Brand: Borders
Visual Strategy Guide: https://issuu.com/fangci/docs/fang_ci_s_visual_strategy_guide
Visual Development Guide: https://issuu.com/fangci/docs/fang_ci_s_visual_development_guide_
Visual Standards Guide: https://issuu.com/fangci/docs/fang_ci_s_visual_standards_guide
Website: http://www.makecommunicationhappen.com/
—
Student: Yuguo (Crystal) Chen
Brand: Gourmet
Visual Strategy Guide: http://issuu.com/crystalchen9/docs/visual-strategy_?e=23123469/41966009
Visual Development Guide: http://issuu.com/crystalchen9/docs/visual-development?e=23123469/41965993
Visual Standards Guide: http://issuu.com/crystalchen9/docs/visual_standards?e=23123469/41965958
Website: http://www.foodcultureex.com
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Student: Timo Wang
Brand: Lionel
Visual Strategy Guide: https://issuu.com/timobeanerwang/docs/building_tomorrow___visual_strategy
Visual Development Guide: https://issuu.com/timobeanerwang/docs/visual_development_guide_pages
Visual Standards Guide: https://issuu.com/timobeanerwang/docs/building_tomorrow___standard_guide_
Website: http://www.buildingtomorrow.net
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Student: Yifan Wu
Brand: Mutual
Visual Strategy Guide: https://issuu.com/yifanwugr/docs/issuu_pdf_1
Visual Development Guide: https://issuu.com/yifanwugr/docs/issuu_pdf_2
Visual Standards Guide: https://issuu.com/yifanwugr/docs/issuu_pdf_3
Website: http://www.intothestories.com
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Student: Ling Li
Brand: Blackberry
Visual Strategy Guide: https://issuu.com/elaineeeeell/docs/visual_strategy_guide
Visual Development Guide: https://issuu.com/elaineeeeell/docs/visual_development_guide
Visual Standards Guide: https://issuu.com/elaineeeeell/docs/visual_standards_manual_6b9c3dc1c7b3f7
Website: www.keepdatasecure.com
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Student: Hsin-Hua Tsai (Louise)
Brand: MATCHBOX
Visual Strategy Guide: https://issuu.com/louisehhtsai/docs/01_matchbox_visual_strategy_guide_l
Visual Development Guide: https://issuu.com/louisehhtsai/docs/02-matchbox_visual_development_guid
Visual Standards Guide: https://issuu.com/louisehhtsai/docs/03-visaul_standard_guide_louisetsai
Website: www.transformingfun.net
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Student name: Ke (KEE) Wang
Brand Name: Hummer
Visual Strategy Guide: https://issuu.com/kewang57/docs/first_book_issu
Visual Development Guide: https://issuu.com/kewang57/docs/second_book_issu
Visual Standards Guide: https://issuu.com/kewang57/docs/third_book_issu
Website: http://www.keeptough.info
—
Student: Ximan (Cathy) Cui
Brand: SeaWorld
Visual Strategy Guide: https://issuu.com/cathyximancui/docs/book_1_izzuu
Visual Development Guide: https://issuu.com/cathyximancui/docs/book_2_izzuue
Visual Standards Guide: https://issuu.com/cathyximancui/docs/book_3_izzue
Website: protectmarineanimals.com
—
Student: Erica Lucy
Brand: United Colors of Benetton
Visual Strategy Guide: https://issuu.com/ericalucy/docs/visual_strategy_guide
Visual Development Guide: https://issuu.com/ericalucy/docs/visual_developemnt_guide
Visual Standards Guide: https://issuu.com/ericalucy/docs/visual_standards_guide
Website: www.colorsoftheworld.design
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Student: Katherine Wallenta
Brand: Esprit
Visual Strategy Guide: https://issuu.com/katherinewallenta/docs/esprit_visual_strategy_guide
Visual Development Guide: https://issuu.com/katherinewallenta/docs/esprit_visual_development_guide
Visual Standards Guide: https://issuu.com/katherinewallenta/docs/esprit_visual_standards_guide
Website: www.theecofeminists.com
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Student: Weifeng (Sent) Kong
Brand: HIGH TIMES
Visual Strategy Guide: https://issuu.com/weifengsentkong/docs/01._visual_strategy_guide
Visual Development Guide: https://issuu.com/weifengsentkong/docs/02._visual_development_guide
Visual Standards Manual: https://issuu.com/weifengsentkong/docs/03._visual_standards_manual
Visual Brand Guide: https://issuu.com/weifengsentkong/docs/04._visual_brand_guide
Website: www.forthechronic.com
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Student: Yizhuo Liu (Violet)
Brand: Avon
Visual Strategy Guide: https://issuu.com/violetliu3/docs/the_visual_strategy_guide
Visual Development Guide: https://issuu.com/violetliu3/docs/the_visual_development_guide
Visual Standards Guide: https://issuu.com/violetliu3/docs/the_visual_standards_manual
Website: http://www.inspireandempowerwomen.com/
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Student: Anuja Seva
Brand: Research In Motion/RIM
Visual Strategy Guide: https://issuu.com/ selvaanuja/docs/rim_01_visual_ strategy_selva_anuja
Visual Development Guide: https://issuu.com/ selvaanuja/docs/rim_02_visual_ development_guide_sel
Visual Standards Guide: https://issuu.com/ selvaanuja/docs/rim_03_visual_ standards_guide_selva
Website: http://www. securedcommunication.info
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Student: Zenglin (Irene) Wang
Brand: Winchester Repeating Arms Company
Visual Strategy Guide: https://issuu.com/zenglin/docs/winchester_book_1
Visual Development Guide: https://issuu.com/zenglin/docs/winchester_book_2
Visual Standards Guide: https://issuu.com/zenglin/docs/winchester_book3
Website: http://www.neweraofprotection.info
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Student: Marisa (Nay) Jankitnarong
Brand: Hummer
Visual Strategy Guide: https://issuu.com/nayj7/docs/book1_the_visual_strategy_guide
Visual Development Guide: https://issuu.com/nayj7/docs/book2_the_visual_development_
Visual Standards Guide: https://issuu.com/nayj7/docs/book3_visual_standards_guide
Website: http://www.htoughness.com
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Student: Linyi Guo
Brand Name: Radioshack
Visual Strategy Guide: https://issuu.com/linyiguo/docs/digital_radioshack_visual_strategy_
Visual Development Guide: https://issuu.com/linyiguo/docs/digital_visual_development_guide
Visual Standards Guide: https://issuu.com/linyiguo/docs/digital__visual_standard_guide_
Website: http://www.diytechnology.info/
—
Student: Jin(Qianjun) Wang
Brand name: Blockbuster
Visual Strategy Guide: https://issuu.com/fun90/docs/bb_s_visual_research_pages_new_
Visual Development Guide: https://issuu.com/fun90/docs/bb_s_visual_development_pages
Visual Standards Guide: https://issuu.com/fun90/docs/bb_s_visual_standard_pages2
Website: http://www.funathome.net/
—
Student: Scarlett (Qian) Liu
Brand: Borders
Visual Strategy Guide:https://issuu.com/scarlettprofile/docs/visual_strategy_guide
Visual Development Guide:https://issuu.com/scarlettprofile/docs/visual_development_guide
Visual Standards Guide:https://issuu.com/scarlettprofile/docs/visual_standrads_guide
Website: www.forthebrandstory.com
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Student: Pei-Hsun (Linda) Lee
Brand: America Online
Visual Strategy Guide: https://issuu.com/maintainconnections/docs/01
Visual Development Guide: https://issuu.com/maintainconnections/docs/02
Visual Standards Guide: https://issuu.com/maintainconnections/docs/03
Website: www.maintainpersonalconnection.com
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Student: Jieli Luo
Brand: Polaroid
Visual Strategy Guide: https://issuu.com/jieliluo/docs/book1
Visual Development Guide: https://issuu.com/jieliluo/docs/book_02_2
Visual Standards Manual: https://issuu.com/jieliluo/docs/book_03
Website: http://www.instantsharing.us/
—
Student: Qi Li
Brand: Amway
Visual Strategy Guide: https://issuu.com/qi_li/docs/01_visual_strategy_guide_qi_li_3a06dfc8e317ad
Visual Development Guide: https://issuu.com/qi_li/docs/02_visual_development_guide_qi_li
Visual Standards Guide: https://issuu.com/qi_li/docs/03_visual_standards_guide_qi_li
Visual Brand Guide: https://issuu.com/qi_li/docs/04_visual_brand_guide_qi_li
Website: http://www.fivetypesofsuccess.com/
—
Student: Neha Ann Balthazar
Brand: Pan Am
Visual Strategy Guide: https://issuu.com/nehabalthazar/docs/visual_strategy_guide-_pan_am
Visual Development Guide: https://issuu.com/nehabalthazar/docs/visual_developemnt_guide-_pan_am
Visual Standards Guide: https://issuu.com/nehabalthazar/docs/visual_standards_guide-_pan_am
Website: http://www.portaltoculture.com
—
Student: Bani Rangar
Brand: Kodak
Visual Strategy Guide: http://issuu.com/banirangar/docs/visual_strategy_guide?e=27078782/41919957
Visual Development Guide: http://issuu.com/banirangar/docs/visual_developments_guide?e=27078782/41956367
Visual Standards Guide: http://issuu.com/banirangar/docs/visual_standards_guide_58d28345befdc7?e=27078782/41956096
Website: http://www.makingandprotectingmemories.com/
—
Student: Frankie Negron
Brand: Kodak
Visual Strategy Guide: https://issuu.com/frankienegrondesigner/docs/visual_strategy_guide
Visual Development Guide: https://issuu.com/frankienegrondesigner/docs/visual_development_guide_k_
Visual Standards Guide: https://issuu.com/frankienegrondesigner/docs/visual_standards_guide
Visual Brand Guide: https://issuu.com/frankienegrondesigner/docs/future_brand_visuals_
Website: http://www.yourmoments.life
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Student: Jing Ge
Brand: Mary Kay
Visual Strategy Guide: https://issuu.com/gejing/docs/visual_strategy_guide
Visual Development Guide: https://issuu.com/gejing/docs/visual_development_guide
Visual Standards Guide: https://issuu.com/gejing/docs/visual_standards_guide
Website: http://www.empoweredtomorrow.net/
—
Student: WanTing(Katie) Ko
Brand: YMCA
Visual Strategy Guide: https://issuu.com/wantingko/docs/book1_issuu?e=8576280/41924917
Visual Development Guide: https://issuu.com/wantingko/docs/book2_issuu?e=8576280/41924952
Visual Standards Manual: https://issuu.com/wantingko/docs/book3_issuu?e=8576280/41924978
Website: http://www.fulfillyourself.info/
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Student: Zhiyu (Chris) Cheng
Brand: Pan Am
Visual Strategy Guide: https://issuu.com/884927/docs/visual_strategy_guide_for_web
Visual Development Guide: https://issuu.com/884927/docs/visual_development_guide_for_web
Visual Standards Guide: https://issuu.com/884927/docs/visual_standards_guide_for_web_910997723dfad9
Website: https://goodexperience.blog
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Student: Fei (Faye) Peng
Brand: Gourmet
Visual Strategy Guide: https://issuu.com/fayepeng/docs/visual_strategy_guide_1
Visual Development Guide: https://issuu.com/fayepeng/docs/visual_development_guide_2
Visual Standards Guide: https://issuu.com/fayepeng/docs/visual_standards_guide_3
Extensions Guide: https://issuu.com/fayepeng/docs/extensions_guide_4
Website: http://www.keytoculture.com/
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Student: Yi Wen (Chelsea) Chen
Brand: Shutterfly
Visual Strategy Guide: https://issuu.com/chelseachen1/docs/liveinthemoment_strategy
Visual Development Guide: https://issuu.com/chelseachen1/docs/liveinthemoment_development
Visual Standards Guide: https://issuu.com/chelseachen1/docs/liveinthemoment_standards
Website: http://www.livinginthemoment.org/
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Student: Ju Hsin (Favie) Chiu
Brand: ATF (American Task Force)
Visual Strategy Guide: https://issuu.com/maybefavie/docs/atf_strategy_issuu
Visual Development Guide: https://issuu.com/maybefavie/docs/atf_developement_guide_for_issuu_318b0098af4bd2
Visual Standards Guide: https://issuu.com/maybefavie/docs/atf_standards_manual_for_issuu
Website: http://www.maintainsafety.info
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Student: Han Leng
Brand: RadioShack
Visual Strategy Guide: https://issuu.com/hanleng_catalog/docs/phase_1
Visual Development Guide: https://issuu.com/hanleng_catalog/docs/visual_develping_guide
Visual Standards Guide: https://issuu.com/hanleng_catalog/docs/visual_standards_manual
Brand Website: http://www.readytobeinnovative.com/
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Student: Jiajun (Sally) Huang
Brand: Pullman
Visual Strategy Guide: https://issuu.com/jiajunhuang/docs/issuu1
Visual Development Guide: https://issuu.com/jiajunhuang/docs/issuu2
Visual Standards Guide: https://issuu.com/jiajunhuang/docs/issuu3
Brand Website: http://www.feelslikehome.info
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Student: Yihan Hsia
Brand: Avon
Visual Strategy Guide: https://issuu.com/yi-hanhsia/docs/01_
Visual Development Guide: https://issuu.com/yi-hanhsia/docs/02_visual_development
Visual Standards Guide: https://issuu.com/yi-hanhsia/docs/03
Website: http://www.womencandomore.com/
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Student: Yanqiu Du
Brand: Panam
Visual Strategy Guide: https://issuu.com/yanqiu/docs/book_01_research-and-strategy
Visual Development Guide: https://issuu.com/yanqiu/docs/book_02_process-of-logo
Visual Standards Guide: https://issuu.com/yanqiu/docs/book_03_new-looking
Website: http://www.cultureexploring.com/
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(SP16)
Student: Grace Lee
Brand: The Sharper Image
Visual Strategy Guide: https://issuu.com/ceceli/docs/nokia_brand_stratage_9ec38834d6c219
Visual Development Guide: https://issuu.com/ceceli/docs/visual_development
Visual Standards Guide: https://issuu.com/ceceli/docs/visual_standard_0479450c53ff4e
Website: http://www.sharpermen.club
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Student: Evelyn Furuta
Brand: Radioshack
Visual Strategy Guide: https://issuu.com/yurifuruta/docs/strategy
Visual Development Guide: https://issuu.com/yurifuruta/docs/process
Visual Standards Guide: https://issuu.com/yurifuruta/docs/standards
Website: http://www.innovationwithinreach.technology/
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Student: Wuhang (Lynn) Lin
Brand: Motown
Visual Strategy Guide: http://issuu.com/lynnlin8/docs/book_1_page_issue
Visual Development Guide: http://issuu.com/lynnlin8/docs/book_2_pages_issue
Visual Standards Guide: http://issuu.com/lynnlin8/docs/book_3_page_issue
Website: http://MotownInstituteForTheArts.org
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Student: Alex Chen
Brand: NASA
Visual Strategy Guide: https://issuu.com/aspective/docs/nasa_rebranding_research_strategy_a
Visual Development Guide: https://issuu.com/aspective/docs/nasa_rebranding_logo_design_process
Visual Standards Guide: https://issuu.com/aspective/docs/nasa_rebranding_visual_standards_al
Website: http://www.thenextgiantleap.net/
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Student: Yun-Chih (Yun) Chung
Brand: Greenpeace
Visual Strategy Guide: https://issuu.com/yun-chih-chung/docs/greenpeace_visual_strategy_guide2
Visual Development Guide: https://issuu.com/yun-chih-chung/docs/greenpeace_visual_development_guide
Visual Standards Guide: https://issuu.com/yun-chih-chung/docs/greenpeace_visual_standard30final
Website: http://www.defiantaction.com
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Student: Hsuan Yun (Bella) Huang
Brand: LIFE
Visual Strategy Guide: https://issuu.com/bella19890315/docs/life_visual_strategy__guild/1
Visual Development Guide: https://issuu.com/bella19890315/docs/life_visual_development_guild/1
Visual Standards Guide: https://issuu.com/bella19890315/docs/life_visual_standard_guild/1
Website: http://breakingoutcenter.com/
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Student: Juan Manuel Corredor
Brand: Enron
Visual Strategy Guide: https://issuu.com/juanmanuelcorredorbernal/docs/visual_strategy_guide__issuu_
Visual Development Guide: https://issuu.com/juanmanuelcorredorbernal/docs/visual_development_guide__issuu_
Visual Standards Guide: https://issuu.com/juanmanuelcorredorbernal/docs/visual_standards_guide_
Extensions Guide: https://issuu.com/juanmanuelcorredorbernal/docs/extentions_guide__issuu_
Website: http://www.engineeringthefuture.us/
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