Liz Lemon and The Ilusion of Choice

If you haven't seen it, the TV show 30ROCK is worth binge watching. It’s a great take on pop culture and entertainment as mixed with modern day life and the compromises we have to make.

In the 5th season (2010), an episode called Brooklyn Without Limits (BWL) features a fictional brand (think: TOMS shoes, American Apparel, etc.) that the show’s protagonist, Liz Lemon (a TV producer for a comedy sketch show), falls in love with.