The term “storytelling” has come into its own lately as a term that’s been embraced — and sometimes over-used — in design.
Are we really storytellers? Yes… and no. But mostly, yes.
I ran across this video the other day:
[During my first month at IDEO, I had the great fortune of working closely Stefan in a series of workshops. I got to peek behind the curtain. As a brilliant provocateur, he’ is as self-aware as they come — and fully cognizant that he participates in the same bullshit that he lampoons. That’s one of the reasons, perhaps, that it comes across as so genuine.]