There is no (capital) "I" in Graphic Design

This week, the topic of removing the (capital) "I" from graphic design came up — and it's the first time I've talked about it in this way:

In a very real sense, "you", the designer — in the figurative sense — don't matter. Graphic design isn't fine art. It's not about expressing yourself and exorcising demons. Graphic design (i.e.: visual communication) connects a message to an audience with a hopeful result. There is no "I" in that equation, is there?