Visual Thinking (Summer 2013)

The summer semester wrapped just a few weeks ago and I wanted to share the stellar results from a debut class: Visual Thinking

We've recently reconfigured the curriculum a bit and this class is a new one to the line-up in a third semester slot in our MFA program (so, still fairly early). In Visual Thinking, students explore various ideas, narrow focus to a single topic and design a suite a materials around a central theme... giving it life through a unique brand. This class is in preparation for their thesis exploration which will begin the following semester.

I've been writing the class from the ground-up (50K+ words... whew) and it was debuted this summer in a condensed semester. Summers run at 2X speed, so any class is a tough one in the summer, much less a new one with such high expectations.

Nonetheless, the students rose to the occasion and produced some absolutely stunning work. Over the 7.5 week semester, the students researched their topic, defined their brand, created an identity and followup materials like brochures, websites, environmental graphics, apps and packaging... and summarized it in a process book and video (linked below). It's pretty amazing.

Take a look at some of the final visuals, process books and the accompanying walk-through video. Each one is worth your time.

Hanisha Amin // One Seed

 

• One Seed // Final Process Book (link)
• One Seed // Final Video (link)

hanisha from hunter wimmer on Vimeo.

 

Lesley Gaesser // Student Aid

 

• Student Aid // Final Process Book (link)
• Student Aid // Final Video (link)

lesley from hunter wimmer on Vimeo.

 

Jennifer Gingras // thinkFIRST

 

• thinkFIRST // Final Process Book (link)
• thinkFIRST // Final Video (link) 

jennifer from hunter wimmer on Vimeo.

 

Leah Li // TriSupport

 

• TriSupport // Final Process Book (link)

• TriSupport // Final Video (link) 

leah from hunter wimmer on Vimeo.

 

Sami Lukens // Finish Strong

 

• Finish Strong // Final Process Book (link) 

• Finish Strong // Final Video (link) 

sami from hunter wimmer on Vimeo.

 

Cat Mitchell // Flux

 

• Flux // Final Process Book (link) 

• Flux // Final Video (link)  

cat from hunter wimmer on Vimeo.

 

Danielle Schneider // 1in4

 

• 1in4 // Final Process Book (link)  

• 1in4 // Final Video (link)

danielle from hunter wimmer on Vimeo.

 

Cecilia Wen // OnBoard

 

• OnBoard // Final Process Book (link) 

• OnBoard // Final Video (link) 

cecilia from hunter wimmer on Vimeo.

 

 

Felix Wong // Sinotaste

 

• Sinotaste // Final Process Book (link)  

• Sinotaste // Final Video (link)

felix from hunter wimmer on Vimeo.