The summer semester wrapped just a few weeks ago and I wanted to share the stellar results from a debut class: Visual Thinking
We've recently reconfigured the curriculum a bit and this class is a new one to the line-up in a third semester slot in our MFA program (so, still fairly early). In Visual Thinking, students explore various ideas, narrow focus to a single topic and design a suite a materials around a central theme... giving it life through a unique brand. This class is in preparation for their thesis exploration which will begin the following semester.
I've been writing the class from the ground-up (50K+ words... whew) and it was debuted this summer in a condensed semester. Summers run at 2X speed, so any class is a tough one in the summer, much less a new one with such high expectations.
Nonetheless, the students rose to the occasion and produced some absolutely stunning work. Over the 7.5 week semester, the students researched their topic, defined their brand, created an identity and followup materials like brochures, websites, environmental graphics, apps and packaging... and summarized it in a process book and video (linked below). It's pretty amazing.
Take a look at some of the final visuals, process books and the accompanying walk-through video. Each one is worth your time.